Influencer marketing refers to a social media marketing strategy that highlights product mentions or endorsements from influencers. Influencers refer to people with a massive social following who see them as experts in their fields. Influencer marketing is helpful due to the amount of trust that influencers earn from their following. Besides, it also helps because… Continue reading Keeping Your Business Afloat Through Online Platforms
Month: October 2021
4 Tips on Creating a Successful Market Expansion Strategy
Any business that’s had a successful run always wants to consider market expansion. After all, any growth is better than no growth at all. When it comes to market expansion, you always want to have a strategy before you start out. Market expansion can make or break a company and understanding the risks as well… Continue reading 4 Tips on Creating a Successful Market Expansion Strategy
How Logistics Guarantees the Success of an E-commerce Business
Logistics is the process of handling how products are transported to their final destination, stored, and acquired. It could also entail looking for potential distributors or vendors and determining their accessibility and efficiency. In the past, the term was a term used by military personnel to define how they moved, stored, and acquired items or… Continue reading How Logistics Guarantees the Success of an E-commerce Business
Different Ways You Can Scale Your Dropshipping Business
Dropshipping is becoming a famous business model right now in the US. Many aspiring entrepreneurs have started their careers in this business and have grown to multi-million companies today. But the question is, how do they exactly do that? Is it primarily out of luck? Do they have a plan from the get-go to scale… Continue reading Different Ways You Can Scale Your Dropshipping Business
Cautionary Tales from Companies Who Suffered from Reputational Disasters
Maintaining a good brand reputation online is key to making it in the business field. Social media has enabled surveillance of celebrities, brands, and politicians 24/7. Even ordinary people are not spared. Everything is open for discussion, debate, and criticism. This is why brands invest tons of money in maintaining a good image for the public.… Continue reading Cautionary Tales from Companies Who Suffered from Reputational Disasters