Woodworking and wood crafting is one of the oldest forms of crafts. It was used to make scriptures and was often a form of communication. Although the skill has evolved into more decorative elements, many people continue to look for authentic handmade wood products.
Whether you make decorative products or utility ones, the skill involves an intricate interplay of wood joining techniques. So, if it is your forte, you can quickly capitalize on it with the help of a few easy steps.
Establish a Workshop
A well-designed workshop is a necessity for any craftsman. It not only represents your crafts but projects a good impression on customers as well.
Woodworking involves plenty of tools that are necessary for the execution of quality wooden products. Some of these tools include:
- Table saw
- Clamps
- Chainsaw
- Jigsaw
- Carpenter’s square
- Mallets, and
- Laser wood cutting machine
Any person who pursues woodworking as a hobby will undoubtedly own most of these tools at home. However, having a separate workshop dedicated to woodworking creates an excellent work-life balance that ultimately increases business productivity.
Develop a Wood Catalog
Many varieties of wood range from natural to synthetic types. Some wood types are chosen based on their qualities; like hardwood will be used for sturdier products, but softwood can be used to make mural art.
This step involves developing a catalog, highlighting the type of wood that is suitable for a specific product. For example, you could consider using mahogany or maple for chairs and tables since they are sturdier. Meanwhile, intricate wood designs would require softwoods, like cherry or basswood.
The catalog will help your customers make a more informed decision while investing in a handmade wood product, thus increasing sales.
Draft a Business Plan
Whenever you start a business, it’s essential to do some initial market study to understand your competition. As a result, you will know how feasible your idea is in the market. You’ll also learn the dos and don’ts of your business.
A business plan will help you draft your ideas, initial research, long-term and short-term goals for your business, the estimated revenue generation, and financial growth. Mapping out these parameters can help you keep track of your direction.
You could also turn to professional organizations that offer guidance, so you can create the perfect strategy for your startup.
Design a Brand Identity
A brand identity is a combination of different elements that help your business get recognized by consumers. It represents the values and the unique nature of the brand. Creating a relatable and distinct brand identity is an essential step while setting up a start-up.
The different elements that make up a brand identity are,
- Logo
- Typography
- Color Palette
- Geometry
- Website
- Business Cards
The tangible and intangible parts of your brand identity will help your business stand out in the market and also project a professional image of your brand in the customer’s eyes.
Market your Designs
The beginnings of a start-up are always slow, but you need to increase your consumer base with time. Therefore, correct marketing strategies can go a long way in your business’s growth and help develop patronage.
There are a variety of ways you can market your brand. One such way is to hold exhibitions and stalls of your wood projects at flea markets and arts and craft fairs. Since there is a regular crowd at such arrangements, you will gain a considerable amount of recognition.
Social media is, of course, the second way to market your products. You can put up your designs on Instagram and Facebook to attract customers. A helpful feature in these applications is targeted advertising, which targets the specific people interested in your products. As a result, you will be able to build an authentic clientele.
Get Necessary License
With many crafts businesses, some appropriate licenses and permits are a requirement for the company’s running. Hence, visiting the designated administration facility in your area can help you get a clearer picture of the forms and licenses involved.
Additionally, you can also get help from legal firms and lawyers to help you with the business’s legal formalities.
Acquire a Business Insurance
Having business insurance is as crucial as owning a business license. The permits help protect the finances in case your business suffers a loss.
Different kinds of business insurance are designed for every kind of business. If you’re unsure of which one to get, get help from licensed agents. Although, acquiring General Liability Insurance for beginners is usually the easiest so that won’t be a problem for someone who’s new to the field.
Keep Things Professional
Starting a new business is challenging, but a few careful steps can help you thrive without creating a big dent in your bank. With the right plan and proper guidance, you can see your woodworking business soar to great heights.
