Senior business leaders today are focusing on digitizing their companies to be on par with the competition and not lose their edge. In fact, 65% of them feel that if they fail to digitize their companies, they can lose a significant chunk of their market to the competition.
This is why a lot of businesses are now transitioning into the digital era. From increasing their visibility online to utilizing 03 Numbers in the UK or the U.S. to make the most of content marketing, a lot of companies are intentionally making the digital switch.
If you’re seriously considering digitizing your business, here are a few tips you can work with.
- 7 Steps to Digitize Your Business
- 1. Carefully plan for it.
- 2. Make it mobile-friendly.
- 3. Utilize cloud-based technologies.
- 4. Grow your in-house team and provider partnerships.
- 5. Focus your efforts on overall customer experience.
- 6. Minimize bottlenecks and hurdles.
- 7. Take customer feedback seriously.
7 Steps to Digitize Your Business
1. Carefully plan for it.
Careful and thoughtful planning is required to make the transition a successful one. Think about your “why’s” first. Your decision to switch should not just be driven by a need to keep up with the competition.
Always think about how this will affect your performance as a company and how this change will enhance and benefit your customers’ lives.
Once you have a clear vision of why you’re doing it, then you need to determine the necessary steps you need to take in light of the services or products you have. The nature of your business will determine your technological and digital needs to be relevant to your consumers.
2. Make it mobile-friendly.
Almost everyone who owns a smartphone knows how important mobile support is. For your company to enjoy profit, growth, and productivity, you have to ensure that it is easily accessible on mobile devices.
3. Utilize cloud-based technologies.
Nowadays, digitization is inclusive of utilizing cloud-based technologies such as Knowledge Management System (KMS) and Customer Relationship Management (CRM) programs. These programs provide avenues for centralized locations for data and other types of information that they can easily access anytime anywhere.
4. Grow your in-house team and provider partnerships.
Digitization entails growth and expansion in your team. Establishing partnerships with third-party service providers and growing your in-house team may seem costly at the onset but will eventually lead to greater gains in profit and reduction of expenses by up to 90%
5. Focus your efforts on overall customer experience.
At the end of the day, you are doing this for your customers so it is best to keep in mind the end-to-end customer experience.
6. Minimize bottlenecks and hurdles.
Digitization is a slightly complicated process, depending on how well-built your business is and how efficient your present systems are. Changes will require major adjustments that you need to address, including potential unexpected events.
Make sure you have contingency plans in place to minimize delays and bottlenecks as you go through the transition.
7. Take customer feedback seriously.
You are in business because of your customers. While not all customer feedback is helpful, take time to objectively evaluate and study each and every customer feedback you come across. These will help you know your market’s pulse and preferences and give you ideas on how to better address their concerns.
Before you go starting your digitization process, make sure you already have the right systems in place. More than the technology, it is the people within the organization and the processes and systems that will help make the difference for your company.
All the digitization in the world will not do any good if the base it is built on is in shambles. Organize everything first and make sure everyone is on board and will back up the entire transition to digital.