Pandemic E-commerce Strategy: 4 Ways to Grow Your Brand

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Growing your brand online is the key to your business’s survival. If you haven’t invested in new strategies yet at this point in the pandemic, then you’re severely behind in the competition. Worse, you probably missed plenty of opportunities that would’ve doubled your revenues, expanded your brand awareness, and propelled you to your success. It’s not just about being active on select social media platforms and enabling your customers to shop on your website, too. You have to incorporate specific strategies into your operations to go from barely surviving to thriving in these trying times.

With so many recommended strategies online, though, where do you even begin? The good news is that you can narrow your focus on simply four of those strategies to establish a sure foundation for your brand’s online growth.

Optimize Your Website for Growth

There’s a difference between a functional website and one that is optimized for growth. If your business is not adjusting well to the needs of your Utah consumers, then what you need are a custom web design and development services.

A custom website gives you the benefit of maximizing your performance in the present while retaining the ability to make due adjustments as your business evolves. This makes it easier to add content and function as the need arises. Keeping a good relationship with a credible web design company spares you from these technicalities and enables you to keep your website’s aesthetic and functionality streamlined. You and your developer can identify avenues for improvement depending on your core web vitals scores. Numerous providers can optimize your core web vitals to help you ride out the changes Google makes in its algorithm.

While this may end up costing you more, remember that it’s a worthwhile investment. Template websites allow you to cut down on expenses, but often at the cost of your online presence’s quality and the convenience of your shoppers.

Harness the Power of User-generated Content

User-generated content is like word-of-mouthmarketing, except it reaches more people in a shorter amount of time. When you manage to encourage your consumers to post content that includes your products or services, you manage to enhance your credibility to your market and establish trust. In many ways, this is more effective and cost-efficient than hiring influencers or celebrities. Granted, they have a wider reach, but user-generated content comes off as more authentic. Whoever views this content knows that they’re not paid promotions and must therefore result from a truly satisfactory customer experience.

User-generated content can be in the form of photos or videos published as individual posts or as comments to other posts. The goal is simply to get your brand out there through organic content and compel others to try your products or services.

Sign Up for Pinterest and YouTube

Your brand is likely on Instagram, Facebook, and Twitter, but have you considered Pinterest and YouTube? The great thing about marketing on Pinterest is that your posts will show up as long as it matches the keywords entered by its users. It doesn’t matter how long ago your posts are. If you’ve got a hit, users will come upon them and possibly engage in your content. This makes all your effort producing high-quality images, videos, and blog posts pay off in the long term because they won’t get buried under heaps of fresh content from others.

Like Pinterest, YouTube is a search engine that can cause your brand awareness to skyrocket if used correctly. Contrary to popular belief, you don’t need the assistance of a Hollywood production team to create engaging content. Even short videos that are directed and edited well give your consumers a fresh take on your brand and the services you provide.

Partner With Other Brands

You’re not the only one facing numerous obstacles to your business during the pandemic. Nearly every company across industries is struggling or still looking for better ways to cope with the pandemic. As such, it’s not unlikely that they’ll consider your proposal for a collaboration a compelling idea.

Reach out to brands relevant to yours, and decide on ways to promote each other’s services. This could mean hosting virtual events together or sharing content on each other’s websites. Different strategies work for various brands. When you manage to find yours, strategize meticulously, and don’t be afraid to experiment. The results can astound you.

Managing Growing Pains 

Growing your brand is never easy, more so now that the world is going through a pandemic. By applying these five strategies, refining them, and building on them, you’ll be able to enjoy results much sooner than you expect. Furthermore, these results could be exactly what you need to achieve the level of success that you’ve always wanted.

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