In a large market, customers are always on the lookout for a good deal. They want to get their money’s worth. If you’re going to capture market share in such an environment, you need to impress your clients from the moment you meet them. Many potential business relationships don’t blossom because a potential customer thinks that a company isn’t able to do what they’re promising. You’ll have to ensure that they don’t feel this way. Here’s how you can ensure that your introduction is a good one.
Do Your Research
If you want your potential client to be impressed, then you need to put in the work. Start researching your potential client from the very beginning. Get an idea of why they contacted you and what they are looking for in a product. This should be simple to do since many companies have a website that showcases them. Do the necessary preparation and check what the company is proud of and what it focuses on. Besides that, you should also look to other sources so that you can have a balanced idea of who they are.
Don’t stop at the basics of the company either. It would be best if you looked into the people running it. Knowing their likes and dislikes can help you tailor your approach when you present your pitch. Look at their LinkedIn profile and see what they like and what might attract their attention. For example, if they are sports fans, putting in some sports examples might help. It would be best if you also did some research into the industry they are in. If it is your first time to work in the field, then knowing something about the challenges they might face is important.
Use The Right Presentation Tools
When you are presenting your company to potential clients, you don’t want to be bland and all talk. The goal is to impress them, and you won’t be able to do that with only words. You need to have something solid to present them. You can’t excite them with just promises. That’s where various presentation tools come in.
One of the more effective ones is a simple presentation video. People like visual input and videos can deliver it better than any graphs or charts that you show them. It will not be a simple thing, though. You will need the help of a professional corporate video production company to have a video that can get your clients excited. But it is worth the expense since it can be enough to convince your potential customer to sign up with you.
Another effective presentation tool is an actual product demonstration. Not all companies can do it, but if you can bring your product into the presentation room or have your client meet you where it is, then you’ve got a way to show them what exactly your product can do. Just be sure that you know what you are doing and you can clinch the deal.
Have The Right Attitude
For one, you should be on time and look presentable. Entering a presentation looking terrible is a recipe for disaster. Professional clothes can also help make you look trustworthy to your client. Additionally, when you are early for your presentation, you can have time to get things ready instead of being pushed to make things quick. Another way to increase your confidence is to start practicing your presentations. When you practice, you can iron out any flows from your presentation so that you can be sure about the results.
Be Clear About Everything
Clients like it when you are straight with them and provide as much information as possible. Have a list of common questions that you should answer in your preparation. One of the more important facts that you have to be clear about is your payment and fees. Present accurate prices and don’t try to promise too much. The fees are also important. Present the total fee, with all the added expenses so that your client won’t get a surprise when you bill them. Additionally, be honest if you have issues or problems facing your company so that there are no unpleasant surprises for your client.
Starting your relationship with your client with a bang is a good sign. But you’ll have to deliver on your promises, or you’ll lose favor quickly. Ensure that your business does its job to the best of its ability, and you can reinforce the positive impression of your introduction.
