Reasons Companies Need to Rely on Training Videos


If you look at the statistics, you will understand why companies are investing more in the creation of training videos than ever before. The human brain can process videos 60,000 times faster than it processes text. Videos drive web traffic all over the Internet. Almost 98% of organizations in the United States have plans of including video in their training strategies this year. These statistics aren’t a fluke. You should consider these when developing and enhancing your employees’ skills.

Aside from training your employees, you can also make workplace harassment training videos. You’ve seen the news. People are now speaking up against big-time Hollywood producers, financiers, and employers about the harassment they go through while working. Harassment isn’t just sexual. It’s a form of discrimination, too. Racist remarks are harassment. Your employees need to know where you stand on these issues and what measures your company is taking to curb these problems.

Create a video that will explain your company’s harassment policies. Role-play the examples of harassment they might be being subjected to. This will make your employees realize that you care about their welfare.

But Really Now, Why Video?

Training videos are cheaper. When you invite a speaker to your office or send your employees to a conference, 85% of your expenses go to the speaker, registration fees, and travel costs. But with video, your employees simply need to press the play button. You will spend way, way less in making a video than in sending your employees to a conference. The video can be reused. You can use it for new hires. Even old employees can re-watch the videos in case they need clarification about what has been discussed there.

video conference

Microsoft switched to using video instead of classroom training. They saved a hefty $13.9 million a year in employee training. From spending $320 per person per training, the company pulled that down to just $17 per person. That’s a huge saving for Microsoft, but that’s even bigger saving for smaller companies.

Training videos are also great for the “always on” culture that companies are following now. Employees can access these videos anytime and anywhere. If they feel comfortable watching the videos before bedtime, then so be it. They can take the videos with them. If they feel the need to clarify a topic or revisit a discussion, they only have to press the play button.

This enhances the engagement and interaction of the employees with the training videos. They have the power to continue watching the videos or do it another time when they are more focused. You can make the videos interactive, too. The viewer can be prompted to make a decision based on what has been discussed previously. This allows you to measure the learning of your staff based on their answers and choices.

Training videos enhance the skills and improve the productivity of everyone in the office. It encourages your employees to speak up. It shows employees that you are innovative. It makes them feel that you care about their well-being. That will help you retain these employees, which will then lead to your business’ success.

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