Consumers want authentic brands. Ninety percent of millennials, 85 percent of Gen Xers, and 80 percent of baby boomers say authenticity is an influential factor when choosing a brand to support. To capture consumers’ attention, businesses are tapping into design practices that communicate authenticity. Capturing your true identity, keeping it real and human, and eliminating non-essentials… Continue reading Authentic Graphic Design: Why It’s a Business Investment